World of Marketing 20: Putting a Cultural Spin on the Law with Antonio Gastelum

Where you come from and how you grew up often influence your path in life. You either embrace it and let it guide you or go in a completely different direction. Being exposed to two different cultures gives you a unique perspective, as well as the opportunity to serve a niche market. California attorney Antonio Gastélum and his wife, María Elia, have built a firm that focuses on helping Latin Americans with all of their international estate planning and business needs. Antonio and Tom talked about how each family is different, and how his firm takes a personal approach to learn the best ways to protect his clients. Antonio's tagline is "We speak your culture," and his primary website and both of his books are written in Spanish. What extra things do you do to help your clients trust you and feel comfortable? Find out how Antonio's personal approach strengthens his relationships and leads to more referrals.