World of Marketing 23: Live Chat, More Conversions With Ngage's Alex Hambrick

Just like doctors and lawyers, other small businesses need to find ways to differentiate themselves and stand out in their field. An excellent way to achieve this is by finding a niche market to specialize in and target with your marketing. Back in 2008, there wasn't a live chat option specifically for lawyers, and Ngage Live Chat started specializing in the field. Vice President Alex Hambrick says chat is a way for potential clients to speak with a live person and find validation for the problem they are seeking help for. Alex and Tom discussed the stigma many lawyers still have about using live chat, and why he believes more of them should be willing to use chat as a conversion tool for their firms. Ngage is continuously analyzing the data they gather from chats and identifying ways to improve this process for their clients. How do you make sure you're giving your clients the best experience possible? Find out why Alex believes that constantly evaluating their processes keeps Ngage on the cutting edge in their market.