World of Marketing 25: The Art and Science of Marketing with Mischelle Davis

    Marketing is a mix of art and science, and you have to learn how to balance both to be successful. Data is very helpful in determining what's working and what isn't, but the client relationships you develop are critical to maintaining a sustainable practice.  The world of marketing is constantly changing, so you need to test and measure the effectiveness of your strategy on a regular basis. Mischelle Davis, the wife of Seattle Attorney Chris Davis, has been managing her husband's marketing for 13 years. Mischelle and Tom discussed how "you have to be willing to invest in failure" if you want to take your business to the next level. Mischelle believes a written marketing plan and those you partner with are essential factors for long-term success. Are you willing to try new things and always ask questions? Find out how Mischelle's partnership with FWM has energized Davis Law Group's marketing and how they avoid complacency.