World of Marketing 31: How Helping Before Selling Works With Mike Capuzzi

In marketing, you always need to be thinking of ways to stand out from your competition. You must have strategies and assets in place to attract attention. One of the best ways to achieve this is by providing your potential clients with helpful info and letting them know what step to take next. Mike Capuzzi, founder of CopyDoodles and Bite Sized Books, studied the science of response to better understand direct response marketing, and he believes in the "helping before selling strategy." Mike and Tom talked about how he created a recipe for short, helpful books called "shooks." Mike calls his direct response books "business cards on steroids." What do you offer to generate leads and start conversations? Find out the many benefits direct mail could bring to your business.