World of Marketing 34: It's All About Your List With Brian Kurtz

In any relationship, communication should be a priority. And, as a business owner, you should be consistent and proactive in your messaging. You need to be sure you're staying in constant contact with your list. Brian Kurtz, author and owner of Titans Marketing, says, "ignoring your list is like ignoring your family." Brian and Tom talked about how every conversation is not a sale, but a chance to connect with clients on a more personal level. Brian believes in delivering value all the time, and says, "now is the time to over deliver." What advice or extra things can you provide that will differentiate you from your competition? Learn about some unique ways to make sure your list doesn't forget about you.