World of Marketing 37: Shifting to a Personal Focus With Dave Frees

Now is a time to acknowledge the situation we're in, and develop a realistic mindset to get through it. It's a time to start thinking differently, and not fall back to our same old ways. Pennsylvania attorney Dave Frees says the people who are paying attention to all the changes will adapt and go further than those who stick to their routines. Dave and Tom discussed that currently, marketing is about personal connections—not business connections. Dave suggests "placing small bets" and figuring out what people want and need, instead of shifting all of your attention to one thing. Are you still communicating with your clients, or have you stopped doing business? Find out Dave's tips for showing genuine concern for your list.