World of Marketing 39: Diversifying Your Marketing With Charley Mann

As business owners, we like to stay on the cutting edge and try new things with our marketing. However, most of us have those tried and true methods that continue to bring in leads. Now's the time we realize the importance of our follow-up campaigns when it comes to keeping things going. Charley Mann, chief marketing officer of Great Legal Marketing, says firms that did the most work ahead of time and had systems in place are doing better than others right now. Charley and Tom talked about how diversifying your marketing will lead to long-term success. Charley suggests being authentic in everything you do and steering clear of generic marketing. What makes you stand out from the crowd? Find out Charley's tips for networking and building successful referral relationships.