World of Marketing 44: Striving for Business As Usual With Van Smith

Many businesses have drastically changed how they do things. Employees are working from home, relying on technology to conduct meetings and appointments. In a world that is anything but ordinary, some are still delivering an in-office experience via video. Van Smith, attorney and owner of Smith Strong in Virginia, believes the entire process has to be authentic and as close to business as usual as possible. Van talked to Tom about how he and his team are trying to maintain normalcy and balance in their offices.  Van says, "Invest in quality, authentic relationships with people you trust, admire, and respect. Life is too short not to do that." How are you coping through this crisis? Find out how Van's structure and strategies have kept his business on track.