World of Marketing 46: Positives Come from Negatives With Wes Gralapp

Community-oriented marketing campaigns take time to plan, develop, and launch. Many different groups have a hand in making them successful. When a pandemic hits, should you keep moving forward with the project? Wes Gralapp, a lawyer with NBA Law Firm in Louisiana, says it was an easy decision to continue because "We're on the side of the people when we do what we do." Wes talked to Tom about how the firm's distracting driving campaign helped them become part of many local families' homes. Wes says, "Change is inevitable, positives come from negatives." How will your business change going forward? Find out what Wes thinks practicing law will look like in the future.