World of Marketing 50: Protecting Your Email Reputation With Toby Crandall

Nobody said marketing is easy. But there are tools that can help you along the way. Email marketing is a critical piece of a successful business strategy. Toby Crandall, chief technology officer at Foster Web Marketing, said, "An email reputation is a lot like your credit score." Toby and Tom talked about exciting new upgrades to the email dashboard in DSS that will dramatically improve delivery for clients. Toby said other systems look at addresses after an email is sent, but FWM looks at them upfront before they can actually hurt your reputation. Are your emails being read and getting to the right people? Find out how these DSS changes will improve your email score and open rates.