World of Marketing 53: Staying Connected Is Key With Simone DeLoach

Marketing isn't about doing just one thing. To have a truly successful strategy, you must learn how to balance a variety of systems and keep them running smoothly. It's critical to have a plan and find ways to repurpose and reuse content. Simone DeLoach, marketing director at DeLoach, Hofstra & Cavonis in Florida, said, "It's not just about getting the client. You have to keep the client." Simone talked to Tom about all the things the firm does to stay connected to current and former clients. Simone suggests spreading out your branding and using digital marketing to its fullest. Are your strategies working for you? Find out how Simone helps establish the firm as an authority so clients turn to them, no matter what type of legal issue they're facing.