World of Marketing 57: Why Video Makes an Impact With Jim Folliard

Technology makes shooting videos easier than ever. Social media and some website videos can be recorded on a smartphone. It's the fastest and easiest way to get updated information out to your audience. Jim Folliard, owner of Gearshift Studios, said, "Video is like food. You can't just have the same food on the plate year after year." Jim and Tom talked about the evolution of videography and how important it is in marketing. Jim said video production is about storytelling and making your subjects feel comfortable. How are you using video to market your firm? Find out Jim's tips on how to make your shoots successful.