World of Marketing 59: Connecting on a Personal Level With Kevin McManus

Every business owner has a different way of managing their marketing. For some, Google rankings are a top priority, while others choose to focus on other things. Community marketing should matter to everyone. Kevin McManus, a personal injury lawyer and councilman from Kansas City, Missouri, said, "It's a much more rewarding way to get cases, and the cases are usually better." Kevin and Tom also talked about time management and delegating tasks to your staff. Kevin said people want to know who they're working with, so it's essential to embed trust clues in your marketing to let potential clients know they can rely on you. Are you connecting with people on a personal level? Find out how Kevin's marketing and government job have brought substantial cases to his firm.