World of Marketing 60: How to Generate Reviews With John Spare

When you're researching a business or a product, what's one of the first things you do? If you're like most people, you probably go online and read the reviews. There are so many benefits to asking clients to write a review of your business online. John Spare, digital marketing strategist at FWM, said, "Review generation is super important, and it's not as difficult as some people might think." John and Tom talked about how critical Google reviews are and how our Reputation Management Tool provides a painless way to gather and manage them. John said to focus on being in the Local Pack on Google, not ranking on page one. Are you taking full advantage of your Google My Business profile? Find out John's top tips for asking for reviews and getting more exposure on Google.