World of Marketing 61: Opening Windows for Clients With Scott Alperin

As the worldwide pandemic continues, many people are planning for their futures and making sure their affairs are in order. Estate planning has become a focal point. Since in-person events are limited, many are turning to the internet for help and information. Scott Alperin, an estate planning attorney in Virginia, said, "Having a web presence is a great thing because it gets traffic in the door." Scott and Tom talked about the benefits of website leads, as well as the importance of speaking with potential clients to explain that not every estate plan is one size fits all. Scott said, "Many people say there's more to this than I originally thought when I first called." How are you using your marketing to open windows for potential clients? Find out why Scott believes casting a broad net with your marketing allows you to capture leads from more sources.