World of Marketing 63: Why You Need to Start Your Own Podcast With Neal Schaffer

Marketing is about experimentation, and you need to take risks and try new things. As new technology emerges, don't be afraid to test it out and see what works. Your ultimate goal should be to connect with people on a more personal level. Neal Schaffer, president of PDCA Social, said, "Podcasting creates a different intimate relationship that you don't get on social media." Neal and Tom talked about how podcasts are great for networking and influencing. Neal said a weekly podcast keeps you top of mind, so don't be afraid to put yourself out there. Are you willing to go beyond your comfort zone to keep your marketing fresh? Find out why Neal thinks now is the time to start your own podcast.