World of Marketing 64: Approaching Accounting in a New Way With Frank Lunn

To many of us, accounting is all about numbers and analyzing reports. But what if we looked at it as a way to reach our business goals? Many of us just think about accounting as a tool, but we need to understand the purpose behind it. Frank Lunn, president of Kahuna Accounting, said, "Our mission is to really help entrepreneurs utilize accounting as a system." Frank and Tom talked about how his company helps business owners understand, align, and coordinate what's important to them, their missions, and their visions. Frank believes this is a more strategic way to use accounting to plan for the future. Are you using your financial reports to their full potential? Find out how Frank's lack of interest in accounting led him to take a different approach in the field.