World of Marketing 65: Inspecting What You Expect With Chris Mullins

Great marketing is not enough if your leads aren't converting to clients. The first impression prospects get of your practice is based on your intake specialists. Those initial conversations are critical to your success. Chris Mullins, phone sales doctor for Intake Specialists Worldwide, said, "What you need to teach your team is every single phone call matters." Chris and Tom talked about the importance of recording your calls, evaluating them, and making sure your intake team is showing empathy and really listening to your leads. Chris said there's no sense in spending the money on marketing if you don't inspect what you expect. Do you listen to and review your phone calls? Find out why Chris says her coaching program is a marketing insurance policy. Not sure if we're emailing this out or not. It went back and forth in the meeting.