World of Marketing 67: Using YouTube Videos to Increase Leads With Tim and Sean Cuddigan

Content isn't just all about the written word. Video is also an essential component of a successful content marketing strategy. Don't just post the videos on your website; put them on YouTube, too. Sean Cuddigan, attorney and long-time client, said, "It doesn't need to be something that's perfectly filmed like you do for a commercial for TV." Sean and his father, Tim, talked to Tom about how they repurpose content from their website for video scripts and set aside one day every quarter to shoot roughly 20 videos. Tim and Sean say it's really not difficult to do, and it's pretty inexpensive. Are you creating videos for your website and YouTube? Find out how Tim and Sean's focus on video marketing has led to thousands of views on YouTube and an increase in leads for their firm.