World of Marketing 68 - Creating Content that Converts With Michael Monteforte

If you don't already know it, content is king in marketing. It's the key to establishing your brand and connecting with your list. You need to create content that gets attention and draws people in. Michael Monteforte, an estate planning attorney in Massachusetts, said, "I like the content to sound like me. I want my personality to come through." Michael and Tom talked about how he uses pop culture references and current events to get his message out there and start conversations with potential clients. Michael finds ways to make his copy fun, but he also understands the importance of including real information and a strong call to action in his marketing pieces. How do you make your content stand out? Find out how Michael's creative copy leads to new cases and referrals.