World of Marketing 69: Exploring Google's New Legal Ad Format With Cody Moulton

Google is where everyone goes to search for things, no matter what they need. And, now they're offering very prominent ad space at the top of their search results. This brand new format for local legal services has been around for years in other service industries. Cody Moulton, senior digital marketing strategist for FWM, said, "It would be foolish not to give this a strong consideration." Cody and Tom talked about the extensive set-up process, including background and license checks, and how advertisers are only charged for calls to their office. Cody says Google wants more people to use their services, instead of legal directories like Avvo and FindLaw. Are you willing to try a new form of advertising? Find out why Cody thinks this new ad format will help lawyers get more leads and more easily track its effectiveness.