World of Marketing 70: How to Improve Your SEO With Matt Tate

Search engine optimization (SEO) is the process of improving your website to increase its visibility when someone searches for it. SEO can be confusing, so it's crucial to get it right if you want to rank above your competitors and get more traffic to your site. There's no shortage of SEO tools on the market, but FWM has one of its own. Matt Tate, business development strategist for FWM, said, "This tool has been simplified and made for people doing DIY work. This is the most focused one I have seen that really, really drives in the organic." Matt and Tom talked about how the DSS SEO tool is a tracking and diagnostic tool that shows you how to improve your technical and page SEO, and how to rank for your selected keywords. Matt said the SEO tool also analyzes internal links, backlinks, and toxic pages. What are you doing to improve your SEO? Find out what strategies Matt suggests you use to make the most of the SEO tool.