World of Marketing 71: Inside the World of Print Marketing With Kia Arian

Kia Arian is the owner of Zine, a marketing, design, and printing company based in Fairfax, Virginia. She specializes in direct-response marketing for attorneys and other business owners. She is a long-time friend of Tom Foster and creates a variety of print marketing materials for FWM. In this episode, you'll learn: Why you should never give up because you never know what's around the corner: Kia shares the story of how meeting Attorney Ben Glass changed her business—and her life The rules of serendipity: Kia talks about the law of attraction and why all the relationships you form and the networking you do matters The stories behind meeting and working with great marketing minds: Kia shares how she came to know and work with marketing powerhouses, like Dan Kennedy Newsletter secrets everyone should know: Kia gives you the inside scoop on why print newsletters are so important and why your content strategy matters How you can get the Implementation Map: Kia gives you access to her map that details the marketing journey from lead generation to conversion