World of Marketing 72: The Tricks to Retiring Early With Marybeth Crane

The pandemic brought business to a standstill for a lot of doctors. Many shifted to telemedicine visits and looked for other ways to bring in revenue. Email marketing is a key way to stay in touch with your patients, offer your services, and keep them updated on what's going on in your office. Dr. Marybeth Crane, a Texas podiatrist and long-time FWM client, said, "Resiliency is what gets you through these times because this too shall pass." Marybeth and Tom talked about how her practice used an email offer to their client list to make up for lost office visit income and how each doctor reached out personally via email to explain all the safety measures they put into place when the office reopened. Marybeth also said, "If you don't have a great website, you're dead in the virtual world." What marketing strategies do you use to stay top of mind? Find out how Marybeth's ability to adapt and try new things has led to many years of marketing success.