World of Marketing 73: Where Everybody Knows Your Name With Dave and Robb Frees

When your family has lived and owned businesses in a city since 1885, your family name becomes well-known. If you decide to continue the family tradition, that history follows you around town. The Frees family is a staple in Phoenixville, Pennsylvania; generations have lived and worked there. Robb Frees, owner of Frees Insurance, said, "We understand the fragility of relationships, why they need to be maintained, and why you need to be honest." Robb and his brother, Dave, an attorney, talked to Tom about how they've been doing business together since they were kids and how they were raised to understand what people around them want and need. Dave said he was introduced in his shop class by the teacher saying, "If a Frees can make a buck, they'll probably sell you something." How have you used history and relationships to cement your standing in your community? Find out how Dave and Robb's involvement has led to years of community support.