World of Marketing 74: A Diverse Town Keeps Life Interesting With Chris Russo

Some people never wonder what they will be when they grow up, and for some, it's just a given. If a family member is part of something steeped in history, you tend to want to follow in their footsteps and become part of that legacy. Building and maintaining long-term relationships within your community and with your clients keeps you top of mind. Chris Russo, an attorney and long-time client from Rhode Island, said, "Cultivating and nourishing your existing clients is most important. It makes a difference when they're comfortable with you." Chris and Tom talked about how Kirshenbaum & Kirshenbaum is one of the oldest firms in the state and how marketing is critical to preserving your reputation. Chris said, "Stay in your zone. Know your limitations." Are you focusing your marketing on your strengths or trying to cover all the bases? Find out why Chris loves living in town rich in character and says clients continually refer friends and family to the firm.