World of Marketing 8: From Small Beginnings to a Dominating Top Practice

If you own your own business, you know that relationship marketing is one of the most important things you should be doing. It's all about shared interests and connecting with people on a personal level, not just on a professional one. Life is a roller coaster, and no one knows that better than Dr. Marybeth Crane. She is a small-town girl from Rhode Island, who worked hard to combine her interests with the podiatry business she now runs in Texas. She started running competitively in 1979, and she uses those experiences to connect with her patients and other professionals in her community. Tom talked with Marybeth about her strategies and her road to success. Marybeth was the keynote speaker at the Top Practices Summit in San Antonio this year. She has been through it all, and she knows what it takes to overcome obstacles and run a thriving business.