World of Marketing 98: An Ace Podiatrist Marketing Director

Growing a podiatry practice - that's what Jessica Taveras has accomplished once over the course of 13 years, and it's an experience of tremendous value. She's here with us today to tell us how event coordination, community building, and proper marketing accomplished that task. Jessica was an essential part of what got Dr. Peter Wishnie across the finish line, and here to help you make it there too in this episode of the World of Marketing.   We cover: The 4 Pillars of Marketing Why you need a marketing director The dynamics of hosting events How to build a community  Event marketing essential tips