Worldwide Mobile Markets

The number of mobile phone subscribers is expanding rapidly across the globe. An Hodgson, technology, communications and media manager at Euromonitor International discusses the implications of a connected population worldwide. The greatest potential for mobile markets are in emerging economies, such as China, India, and Indonesia, where consumers are targeted with affordable handsets and pre-paid subscriptions. However, developed markets should not be ignored, as new mobile technology is constantly being developed to make networks faster. Euromonitor International forecasts 7.6 billion mobile phone subscribers worldwide by 2020, up from 5.5 billion in 2011. Lots of brands claim to be number one… but can they prove it? At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.