How to Build a Side Hustle Before You Need One

Send us Fan MailWaiting until redundancy arrives is a difficult time to discover that you have only one source of income.Recorded during the employment uncertainty of 2020, this solo episode asks a question that remains relevant today:What valuable skill could you begin turning into an independent source of income before you need it?Peter explores the three broad options facing someone who has lost a job or believes their position may be at risk: waiting for conditions to improve, competing for another role or beginning to build something independently.Using the example of a copywriter who developed her freelance work alongside full-time employment, Peter explains how a side hustle can be tested gradually before becoming a full-time business.In this episode, you’ll discover:The three options Peter identifies when employment is at riskWhy waiting passively can leave you with fewer choicesHow an existing skill could become a paid serviceWhy marketing and selling matter as much as technical abilityHow a side hustle can be tested before leaving employmentWhy taking action creates more options than simply hoping conditions improveA side hustle does not automatically create freedom or financial security. If every pound still depends on your personal time, you may simply have created a second hamster wheel.The stronger long-term objective is to validate demand, develop a repeatable offer and gradually build processes that make the business less dependent on you.Before beginning, check your employment contract, tax position, insurance requirements and any professional regulations that apply to your work.CONNECT WITH PETER BOOLKAHWebsite: https://www.boolkah.comLinkedIn: https://www.linkedin.com/in/boolkahInstagram: https://www.instagram.com/pboolkah/Facebook: https://www.facebook.com/BoolkahX: https://twitter.com/boolkahABOUT PETER BOOLKAHPeter Boolkah is a business coach, author and speaker who has spent more than 20 years helping business owners build stronger, more valuable businesses that do not depend on them for everything.He is the creator of The Hamster Wheel Trap® and author of Your Business Sucks: Build a Business That Works Without Destroying Your Life.Peter works with founders and leadership teams on the issues that ultimately determine whether a business creates freedom or becomes another job: leadership, founder dependency, people, profit, execution, scaling, exit readiness and enterprise value.His approach is direct, practical and built around one simple question:Do you own the business, or does the business own you?Learn more at https://www.boolkah.com