Worthy & Prepared Planned Giving: Part 1 - Being 'Worthy'

Every charity feels that they are worthy of donations. In fact, at some point, each charity has felt confused as to why they are not getting even greater amounts of support from donors given the worthiness of their mission. In this conversation with Peter Barrow - marketing guru, university lecturer, writer, business owner, philanthropist and co-author of the book Worthy & Prepared - the notion being 'worthy' is explored as a purposeful activity rather than an assumed fact. This is the first in a three part series taking the concepts of the book Worthy & Prepared and articulating them in the Planned Giving context.