Would Amazon's Acquisition of Asos be Mutually Beneficial?

There is speculation the largest online retailer, Amazon, is eyeing an acquisition of online apparel retailer Asos. By acquiring both Zappos and Shopbop.com, Amazon has capitalized on the growing trend of online apparel retailing. However, neither of those companies have the global reach that Asos does. Asos appeals to style-savvy 20-somethings, and has become a destination for fashion-forward individuals. This puts Amazon in prime position to combine its huge online presence and superior technology with Asos' rabid fan base.Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.