Would You Buy Clothes You Could Never Wear? The Allure of Digital Fashion

In this episode, our intrepid (and slightly annoying) AI hosts plunge into the world of digital fashion where the big names have gone all AI and metaverse with virtual influencers, immersive platforms, games and on-demand garments. It’s just clothes, right? Think again. What’s happening in this virtual wardrobe is reshaping consumer culture, identity, and the fashion industry itself.Brought to you by Virtual Story Lab - empower.virtualstorylab.comSources:Boughlala, A., & Smelik, A. (2024). Tracing the History of Digital Fashion. Clothing and Textiles Research Journal, 0(0). https://doi.org/10.1177/0887302X241283504Manko, B.A., (2024). The evolution of fashion: How digital technology makes a basic graphic T-Shirt a marketing staple. Journal of Information Technology Teaching Cases, 14(1), pp.74-79.Muhammad Sayem, A.S., Chakraborty, S., Hoque, S.M.A., Saha, K., Mica, M. and Ahsan, M. (2023). Defining Digital Fashion and Tracking the Developments in Relevant Technologies. In pp. 3–14 [online]. https://doi.org/10.1201/9781003264958-2.Periyasamy, A.P. & Periyasami, S., (2023). Rise of digital fashion and metaverse: influence on sustainability. DESD, 1, p.16. Available at: https://doi.org/10.1007/s44265-023-00016-zPrashar, A. & Prashar, A., (2024). Digital Fashion and Metaverse Platforms: Do Platform Attributes Drive Shopper’s Purchase Intention? Journal Name, [online] Available at: https://doi.org/10.1177/03128962241246696