Would You Do PT Again?

Would you become a physical therapist again?That question sits underneath this episode of PT Breakfast Club with Jimmy McKay, Tony Maritato, and Dave Kittle.The conversation starts with physical therapy burnout. Tony reacts to a survey suggesting nearly half of PTs report burnout, and the crew debates what burnout actually means. Is it exhaustion? Cynicism? Reduced effectiveness? Or has the word become a catch-all for low pay, paperwork, bad bosses, student loans, long hours, and the general sensation that work has become a haunted spreadsheet?Jimmy shares a LinkedIn poll asking what clinicians really mean when they say they want fewer patients. Do they want more time with each patient? A buffer between visits? Both? Or do they simply want less work?Dave talks about hiring clinicians for a concierge/cash-pay model and why he wants people who may want a better model, but are not publicly torching their current employer or profession online.Then the conversation turns to the big career question: would Tony and Dave become PTs again? Would they recommend physical therapy to their kids? The answer is complicated. PT can still be a great career, but only if clinicians understand the game they are actually entering.The back half of the episode shifts into social media and clinic growth. Tony explains how he is using Meta AI, ChatGPT, and Gemini to analyze his Facebook content, where he generated massive reach and meaningful revenue from simple posts. Jimmy connects it to his talk with Colorado PT students: don’t create “social media.” Create media that is social.The takeaway:Attention leads to trust. Trust leads to action.In This EpisodePrior authorization as an escape room from hellWhat burnout actually meansWhy being tired is not always burnoutCan burned-out clinicians still deliver great care?What PTs really want when they ask for fewer patientsWhy some clinicians want better while others just want lessHiring for concierge and cash-pay PTWould Tony and Dave become PTs again?Whether PT is still a good careerWhat students should know about market forcesAI-assisted social media analysisWhy simple posts can outperform polished contentHow comments become communityWhy clinics should stop overthinking content creationAttention → trust → actionPull Quotes“Prior Authorization Escape Room: nobody has escaped yet.”“Burnout has become the catch-all for ‘work sucks.’”“Patients stop becoming Mrs. Smith and start becoming the ten o’clock.”“When you say you want fewer patients, what are you actually asking for?”“You don’t want the person looking for your job opportunity to fix their life.”“Know the game before choosing the career.”“Don’t create social media. Create media that is social.”“People love to talk about themselves.”“Attention leads to trust. Trust leads to action.”“Don’t spend a dollar on anything until you do 100 repetitions.”“If you’re staying the same, you’re left behind.”