Would you drink whiskey made by Pabst?

An episode of the Corner Office from Marketplace podcast, hosted by Marketplace, titled "Would you drink whiskey made by Pabst?" was published on August 15, 2019 and runs 15 minutes.

August 15, 2019 ·15m · Corner Office from Marketplace

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Episode Description

Pabst Brewing company is perhaps best known for Pabst Blue Ribbon or PBR, a beer the 175-year-old company has sold for over a century. But while the beer name and its signature blue ribbon label may have stayed pretty much the same for decades, the company itself hasn’t. Nearly two decades ago, the company nearly disappeared…then hipsters picked PBR as their signature drink and the company came roaring back. Today, general manager Matt Bruhn has been tasked with transforming Pabst from a beer company to a beverage company. And he’s starting with hard coffee and clear whiske...

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