Would You Rather Be a CEO or COO? episode artwork

EPISODE · Aug 25, 2026 · 37 MIN

Would You Rather Be a CEO or COO?

from We Live to Build

What if the reason your business feels stuck has nothing to do with your strategy, and everything to do with who's missing from your team? In this episode, Sean sits down with Derek Fredrickson, a seasoned operator who spent fifteen years as a COO before building a company that delivers fractional COO support at scale. Derek breaks down exactly when a fractional COO makes sense for your business, why that sweet spot sits between one million and twenty-five million in annual revenue, and what founders get wrong when they think they need an executive but actually just need better operational support. You'll also hear how Derek's own experience of hitting the ceiling as a solo fractional operator led him to build a team model that now serves twenty to twenty-five companies at once, and why understanding how you're wired as either a visionary or an operator can change everything about how you grow.------------------------------------📈 WORK WITH SEAN------------------------------------▶ Executive Visibility: https://welivetobuild.com/services▶ Thought Leadership: https://sparkvox.io▶ Brand Visibility: https://www.welivetobuild.com/sponsorship▶ Inquiries: [email protected]──────────🕐 CHAPTERS──────────00:00 - CEO vs COO: Which Role Is Harder?00:48 - Why Derek Built a Business Around COOs02:36 - The Right Revenue Stage for Fractional Help04:01 - Signs You're Too Deep in the Weeds05:56 - Start With a VA, Not a COO09:05 - Founder-Led Sales as Product Research24:20 - AI Adoption Depends on the Client's Appetite29:00 - Data Without Accountability Is Just Numbers35:32 - Know How You're WiredLeave a Review (it truly helps us grow): https://welivetobuild.com/review Hosted on Acast. See acast.com/privacy for more information.

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