Would you recycle for a chance at $1,000?

We all know we should be returning our bottles, cans, and drink containers to a recycling depot. For many people, however, a 10-cent return just isn’t enough to motivate action. But what if you had a random chance at a much higher payout? In this episode, Carol and Jeevan talk to Dr. Jiaying Zhao, associate professor in the UBC Department of Psychology and the Institute for Resources, Environment, and Sustainability, and Jade Radke, a PhD student in UBC’s Behavioral Sustainability Lab about an innovative solution that uses psychology and gamification to encourage recycling.LINKSContact CarolContact JeevanFrom Here ForwardFrom Here Forward is on LinkedInPodium Podcast CompanyADDITIONAL LINKS & RESOURCES MENTIONED IN THIS EPISODEProfessor Jiaying Zhao (JZ)Jade RadkeReturn-It BC ProgramProspect Theory (Kahneman & Tversky)