Would You Trust Your Agency With Your Life? Transparency and Trust in B2B Tech Marketing

For decision-makers in high-stakes sectors like oil and gas, nuclear, and engineering, hiring a digital agency often feels like visiting a "used car salesman"—a necessary evil fraught with risk and skepticism. In this episode of Digital Marketing From the Coalface, we strip away the "black magic" of SEO to reveal the honest, process-driven B2B digital marketing good practices required for sustainable business growth.   If you have been burned by agencies selling "3 blog posts a month" without a strategy, or if you are tired of receiving meaningless monthly reports that hide a lack of progress, this episode explains how to validate an agency's technical capability and integrity.   Dave and Alex discuss why tech and engineering businesses need partners who challenge them, rather than "yes men" who promise unrealistic ranking.