Would Your Business Survive the Next Crisis? Most Owners Get This Wrong episode artwork

EPISODE · Jul 22, 2026 · 29 MIN

Would Your Business Survive the Next Crisis? Most Owners Get This Wrong

from Mastering Risk · host Dr. Jeff Donaldson, CD

Send us Fan MailEvery entrepreneur hopes tomorrow will look a little better than today. The reality is that no one knows what the next disruption will be. It may be an economic downturn, a cyberattack, a supply chain failure, the loss of a key employee, new regulations, geopolitical instability, or simply an unexpected event that changes everything overnight.The real question isn't *what* the disruption will be.The question is whether your business is ready.In this episode of **Mastering Risk**, I explore why small and medium-sized businesses are often the hardest hit during periods of uncertainty and, more importantly, why some organizations emerge stronger while others struggle to survive.You'll learn:• Why resilience has become one of the greatest competitive advantages in modern business• The hidden danger of single points of failure inside growing companies• How the "Roller Coaster Test" can quickly reveal weaknesses in your business• Why documented systems outperform institutional memory when pressure mounts• The practical habits resilient companies use to prepare before disruption occursThis episode is not about fear, doom, or predicting the next crisis. It is about building confidence. When leaders understand their critical operations, identify key dependencies, and prepare their teams before disruption strikes, they make better decisions, respond faster, and earn greater trust from customers and employees alike.If you're a founder, entrepreneur, executive, or business owner who wants to build a company that can withstand uncertainty while continuing to grow, this episode is for you.Download our free resilience resources and learn more at:https://preparednesslabs.ca/If you enjoyed this episode, please Like, Subscribe, and share it with another business owner. Every week on *Mastering Risk*, we provide practical, evidence-based strategies to help organizations anticipate disruption, strengthen resilience, and build businesses prepared for whatever comes next.DISCLOSURE Information shared here is for educational purposes only.  Individuals and business owners should evaluate their own business strategies, and identify any potential risks.  The information shared here is not a guarantee of success. Your results may vary.Copyright © 2026.Support the showhttps://preparednesslabs.ca/

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Send us Fan Mail Every entrepreneur hopes tomorrow will look a little better than today. The reality is that no one knows what the next disruption will be. It may be an economic downturn, a cyberattack, a supply chain failure, the loss of a key employee, new regulations, geopolitical instability, or simply an unexpected event that changes everything overnight. The real question isn't *what* the disruption will be. The question is whether your business is ready. In this episode of **Masteri...

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Would Your Business Survive the Next Crisis? Most Owners Get This Wrong

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This episode was published on July 22, 2026.

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