Wove - The 10% Luck, 90% Preparation Rule for Going Viral

Jewelry isn't just about sparkle—it's about storytelling, sentiment, and capturing life's most meaningful moments.   In this episode, I sit down with Simone Kendle, CEO of Wove, to discuss how this brand redefines the fine jewelry experience with custom designs, technology, and a personal touch. From engagement rings to viral moments, Simone shares how Wove is making luxury jewelry more accessible, personal, and deeply meaningful. Simone also discusses the strategy behind Wove's recent viral success, the importance of operational excellence, and how the brand is scaling without losing its custom-first approach. Key Moments in This Episode: ✅ From Engagement Rings to Everyday Jewelry – How Wove expands beyond bridal.   ✅ The 10% Luck, 90% Preparation Rule – The truth behind viral moments.   ✅ Scaling Customization – How Wove balances handcrafted quality with technology.   ✅ The Power of Personalization – Why consumers want more than off-the-shelf jewelry.   ✅ Leading a Brand with Intentionality – Simone's journey from startup marketing to CEO. Join me, Ramon Vela, as we listen to this insightful and inspiring conversation with Simone Kendle and explore the future of custom fine jewelry! For more on Wove, visit https://wovemade.com/ If you enjoyed this episode, please leave  The Story of a Brand Showa rating and review.  Plus, don't forget to follow us on Apple and Spotify.  Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose Ventures - Advisor for CPG Brands: https://compassroseventures.com/contact/ Compass Rose Ventures can help your CPG brand increase customer lifetime value, expand into the US market, create an omnipresent omnichannel footprint, optimize customer journeys, build brand communities, and more. Visit the link above to learn more.    Saral - The Influencer OS: https://www.getsaral.com/demo SARAL is the all-in-one influencer platform that finds brand-aligned creators, automates outreach, and manages everything in one place. Request a live demo today. Let the SARAL team know you're a The Story of a Brand Show podcast listener to get an extended free trial! Visit the link above.  Today's Highlighted Brand: Goode Health: https://www.goodehealth.com/ If you have a family history of heart disease, listen up.  Now, you can reduce your risk of heart attack or stroke by simply eating more polyphenols, the powerful plant nutrients found in fruits and veggies. Goode Health designed and put them all in a tasty superfood shake and conducted a clinical study!  Users of Goode Health had a significant improvement in heart health in just 2 weeks!  Visit goodehealth.com today and use promo code STORY30 for 30% off now!