WOVEN TRUE: Ep 1 - The Silk Mark, Explained: How to Buy Pure Silk with Confidence

In this first episode of Woven True, host Nelson John sits down with Dr. Naresh Babu N., IFS Joint Secretary (Technical), Central Silk Board (CSB) Chief Executive Officer (CEO), Silk Mark Organisation of India (SMOI) for a warm and simple conversation about the Silk Mark. What the tag is, how the hologram and QR code work, and the confidence it gives every silk buyer.We explore the beautiful varieties of Indian silk, from mulberry to the wild Vanya silks, meet the weavers and artisans behind the loom, and learn exactly what to look for the next time you shop.Look for the label. Scan the QR code. Buy with peace of mind.Woven True is presented by Fever Bengaluru and HT Smartcast, in association with the Silk Mark Organisation of India. Learn more about your ad choices. Visit megaphone.fm/adchoices