WPP-Scangroup CEO

In this episode recorded on 04.05.2023, we hosted the WPP-Scangroup CEO, Patricia Ithau, to discuss her career journey and the lessons she has picked.We also covered WPP-Scangroup’s business model and performance, sourcing new clients, measuring campaign performance, and staying relevant in the age of social influencers.Subscribe to get notified when we make a new post.Show Notes00:58:00 Career Journey and Lessons Learned00:16:49 WPP-Scangroup’s Business Model00:22:57 Market Share, Competition, and Sourcing New Clients00:26:04 Measuring Metrics00:30:58 Company Performance and Areas Of Growth00:39:48 Analysis Paralysis and the Plan for W. African Markets00:44:54 Influencers Value00:47:05 Brand-Defining Categories00:50:52 Staying Relevant in the Age of Social Influencers00:57:34 Thoughts on Share Buybacks and Delisting01:04:03 Advice to Young People and Closing Thoughts Get full access to The Mwango Weekly at mwangocapital.substack.com/subscribe