EPISODE · Aug 7, 2026 · 6 MIN
WPP's Biggest Single Day Since 1995
from Advertising in Five
WPP shares post biggest one-day gain since 1995. WPP's stock recorded its largest single-day rise since its 1995 IPO after first-half results, per Tech Times, Finimize and MediaPost, the sharpest investor repricing of the holding company on record. (Tech Times, Finimize, MediaPost) WPP to cut 1,200 roles in turnaround drive. The Telegraph reports WPP is reducing headcount by 1,200 as part of its turnaround, a marker for staffing levels across the group's agency networks. (The Telegraph, Yahoo! Finance) WPP CEO says outcome-based pay is years off. Cindy Rose told Digiday outcome-based compensation will take "a few years," leaving fee and retainer models as the near-term basis for client deals. (Digiday) Also moving today: Nielsen Is Acquiring DoubleVerify For $2.15 Billion (AdExchanger, Adweek) Coke and Visa Score, Adidas and McDonald’s Fumble on Pricey World Cup Sponsorships (Adweek) Kraft Heinz pours nearly $100M more into marketing to drive turnaround (Marketing Dive) Papa Johns changes CMOs, ramps up mass marketing amid struggles (Marketing Dive) Get Advertising in Five in your inbox every weekday: https://advertisinginfive.com
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What this episode covers
WPP shares closed about 25 percent higher at 383.6 pence, the group's biggest single-day gain since its 1995 listing, after first-half headline operating profit of 398 million pounds beat consensus and the like-for-like revenue decline narrowed from 6.7 percent to 2.8 percent, per Tech Times, with MediaPost noting media now at 46 percent of quarterly revenue less pass-through costs. Yahoo Finance reports more than 1,200 jobs cut since December under Elevate28, taking headcount to 97,388, while Digiday's Sam Bradley reports CEO Cindy Rose sees outcome-based pay as still a few years away. Also moving: Nielsen agreeing to buy DoubleVerify for 2.15 billion dollars, a split World Cup sponsorship verdict in second-quarter earnings, nearly 100 million dollars more marketing spend at Kraft Heinz, and the departure of Papa Johns CMO Jenna Bromberg.
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WPP's Biggest Single Day Since 1995
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