EPISODE · Nov 27, 2020 · 23 MIN
WPP's David Roth on China E-commerce, Livestreaming and Black Friday
from alicast by Alibaba Group · host AliCast from Alizila
With Alibaba's Global Shopping Festival behind us and Black Friday just ahead, WPP's David Roth - CEO of The Store, Chairman of Brand Z and a China e-commerce expert - shares his thoughts on brand behavior in China, the future of livestreaming in e-commerce and how Black Friday in the U.S. is different from 11.11, the world's largest shopping event.
What this episode covers
With Alibaba's Global Shopping Festival behind us and Black Friday just ahead, WPP's David Roth - CEO of The Store, Chairman of Brand Z and a China e-commerce expert - shares his thoughts on brand behavior in China, the future of livestreaming in e-commerce and how Black Friday in the U.S. is different from 11.11, the world's largest shopping event.
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WPP's David Roth on China E-commerce, Livestreaming and Black Friday
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