James Harris: Why storytelling in advertising needs Curation.

In the debut episode of Curation Conversations, podcast host Fern Potter, SVP Strategy & Growth at Multilocal, sits down with James Harris, for a candid discussion on the evolving role of storytelling in advertising and importantly why it needs curation now more than ever.Together, they unpack the power of connecting audiences through meaningful narratives, explore how curation elevates creativity, and discuss how marketers can navigate the fragmented media landscape. From the open web vs. walled gardens debate to the accelerating role of AI, James shares a strategic lens on where the industry is heading, and what it will take to thrive in a world where media, creative, production, and technology must work in sync.Tune in for a conversation that gets to the heart of where advertising is heading and how curation can help shape what’s next.