Wrapping Up the 1990s: Chaos, Craft & the Stories That Saved Whiskey

from Decades Distilled // A History of Whisky · host Kurt Maitland and Sarah Jeltema

Send a textSingle malts rise. Bourbon rebounds. Rye disappears, and then roars back. Japan prepares its quiet takeover. Ireland and Canada fight uphill battles. Bartenders rediscover technique. Writers give whiskey a new language. In our season finale, Sarah and Kurt unpack how the chaos of the 1990s laid the groundwork for everything we drink today. The decade didn’t just change what was in the bottle....it changed who told the story.

What this episode covers

Send a text Single malts rise. Bourbon rebounds. Rye disappears, and then roars back. Japan prepares its quiet takeover. Ireland and Canada fight uphill battles. Bartenders rediscover technique. Writers give whiskey a new language. In our season finale, Sarah and Kurt unpack how the chaos of the 1990s laid the groundwork for everything we drink today. The decade didn’t just change what was in the bottle....it changed who told the story.

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Wrapping Up the 1990s: Chaos, Craft & the Stories That Saved Whiskey

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This episode is 37 minutes long.

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This episode was published on March 4, 2026.

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