Wrinkles Schminkles: Gabrielle Requena's journey from a side-hustle idea to a multi-million dollar exit

Gabrielle Requena, the founder of Wrinkles Schminkles, shares her entrepreneurial journey, detailing how she built a successful skincare brand from a simple idea. Starting with a Bachelor and Master of E-commerce, Gabrielle gained valuable experience at Deloitte Consulting and eBay, which laid the groundwork for her future venture. Frustrated by the lack of effective solutions for chest wrinkles caused by side sleeping, Gabrielle developed 100% medical-grade silicone patches. These patches work by compressing the skin and stimulating blood flow and collagen, offering both instantaneous and cumulative results. Initially a side project, Wrinkles Schminkles grew into a global business with nearly $20 million in annual revenue, primarily through direct-to-consumer e-commerce in Australia, the US, and the UK. Gabrielle discusses the challenges and triumphs of scaling the business, including navigating the competitive beauty market.See omnystudio.com/listener for privacy information.