Write Down Goals to Make Them Happen: Adam Jelic on Building MiGOALS | #585

Adam Jelic didn’t set out to build a cult stationery brand. He was just trying to get his own head straight. Anxiety, big ideas, too many thoughts, not enough direction. So he did what a lot of founders eventually do. He built the tool he wished already existed. Fifteen years later, MiGOALS is stocked everywhere from Officeworks to Barnes & Noble, used by Canva, Lululemon and Apple teams, and quietly helping thousands of people untangle their thinking.Today, we're discussing:How MiGOALS grew from a personal coping tool into a global stationery and wellness brandWhy writing goals down improves focus, belief and momentumThe role of anxiety, self-awareness and clarity in entrepreneurshipStaying disciplined in a world full of distractions and opportunitiesExpanding into the US market using Amazon as a growth leverBalancing analogue products with digital tools and AICommunity, accountability and why progress equals happinessPractical advice for setting meaningful goals in 2026 and beyondConnect with AdamExplore MiGOALSSubscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community