Write Less, Impact More | Ep 280

CarTalk with Kartik #280: Write Less, Impact MoreShould your book reach more people, or resonate more deeply? That's the question one of the CEOs I collaborated with asked me recently. As a 2X bestselling author featured on BBC TV & Times Square and named one of the Top Consultants of the Year by Product Marketing Alliance, here's my answer.Most CEOs think a bestselling book is about reach. More copies. More exposure. More noise. But just like in sales, volume without quality falls flat. A book that tries to speak to everyone often connects with no one.The real winners focus on quality. Clear positioning. Sharp messaging. Deep relevance to a specific audience. That is what turns a book into a bestseller and a CEO into a thought leader.When your message resonates, your audience does the distribution for you. So write less, impact more.This insight comes from page 182 of my book Product Marketing Wisdom - which just completed 65 weeks on the Amazon bestseller list. Check it out at:https://ProductMarketingWisdom.com/s#BestsellingAuthor #ThoughtLeadership #CEOBranding #ProductMarketing #BookWriting #Entrepreneurship #PersonalBrand #Leadership