Write the Book That Builds Brand Authority | Wiebke Tasch

Send us Fan MailWhat if the book you keep thinking about is really the visibility tool your business has been waiting for?In this episode of Marketing, Magic and the Messy Middle: Wickedly Branded®, Beverly Cornell sits down with Wiebke Tasch, founder of Digital Authors, to talk about the brave, strategic, and deeply personal process of turning your ideas into a book that builds authority.Wiebke shares how she went from leaving her PR agency job in Berlin to self-publishing a bestseller, building a publishing agency abroad, and helping conscious entrepreneurs transform their stories, expertise, and soul work into professionally written nonfiction books. Together, Beverly and Wiebke explore what makes a book marketable, why personal stories matter, and how the right publishing strategy can turn your message into a lasting business asset.They also talk about the vulnerability of writing, the difference between warm and cold writing, the mistakes many self-published authors make, and why your book needs more than a manuscript. It needs positioning, purpose, design, launch strategy, and a voice that actually sounds like you.This conversation is for the entrepreneur who knows they have something meaningful to say but keeps wondering if their story is strong enough, if their ideas are ready, or if anyone would really want to read it.Key Marketing Topics1. Your Book Can Build Brand AuthorityA nonfiction book can do more than share your ideas. When it is positioned well, it becomes a powerful authority-building tool that helps people understand your expertise, your story, and the deeper transformation behind your work.2. Marketable Books Start With StrategyWiebke explains why one of the biggest mistakes authors make is publishing without understanding the market, the niche, or the reader’s expectations. A strong book needs a clear purpose, a smart launch plan, and a cover, title, and structure that match what the right audience is already looking for.3. Personal Stories Create Emotional ConnectionThe best nonfiction books blend practical teaching with lived experience. Wiebke calls this the mix of “cold writing” and “warm writing,” where facts, frameworks, and strategy are paired with personal stories that help readers feel seen and connected. Dare to be Wickedly BrandedSupport the showPS. If you want your marketing to feel a little more magical:• Get our weekly newsletter WickedlyBranded.com/Newsletter• Read Marketing For Entrepreneurs - Revised Edition• Invite Beverly Cornell as a guest speaker